We all develop trusted advisor relationships with our clients because we know through experience that this delivers value and client satisfaction.  We get to know our clients and those in our business circles with whom we work, their needs and what makes them extremely satisfied customers.

The IBG simply extends that to the relationships between its members.  We really do know each other and each other's firms.  When a client in Vienna, Austria needs a contract documented in Drammen, Norway setting the work in motion and the introductions is like speaking to a colleague in the same team in the same law firm.